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In October 2002 one of the most influential fashion crossovers came to be with the launch of Y-3 men's and women's collections. Y-3 embodies the future of sportswear; a manifestation of fashion and high performance sporting gear. The "Y" stands for Japanese designer Yohji Yamamoto and the "3" points to adidas iconic three stripe logo, the "-" found in between symbolizes the intersection between the two brands. The brands success is owed to its incredible craftsmanship, innovative materials and fashion conscious designs.