MSGM—Coats

MSGM's menswear merges Milanese design pedigree—founded by Massimo Giorgetti—with a contemporary luxury spirit, reworking classic tailoring through streetwear energy and playful graphic sensibilities. Signature pieces span logo-led knits and hoodies, utility cargos and compact accessories that balance bold prints with clean construction. The collection favors premium cottons, wool blends and technical fabrics—ripstop, canvas and soft knits—finished with refined stitching and considered hardware. Overall the aesthetic is modern, confident and distinctly graphic, pairing vibrant color and tonal detailing for metropolitan dressing with an irreverent edge.