Since it was established in 2001, Joie has emerged as a contemporary lifestyle brand. Designed for the savvy, fashion-minded woman. Inspired by the Southern California lifestyle, Joie is understated, casual-chic yet sophisticated. The brand's designs channel a modern aesthetic infused with a classic timelessness, drawing on vintage influences. The concept behind Joie is casual, comfortable luxury. Each piece is designed to be a perfect balance of these three elements.